The current narrative: On February 27, Patanjali Ayurved was ordered by the Supreme Court to stop using allopathy as a talking point in its ads and to stop promoting goods that promise to treat long-term illnesses. The Bench noted, citing sections of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 (DMR&OA) and its Rules, that Patanjali’s advertisements portray its goods to consumers as a “permanent relief,” which is “misleading” and “a violation of the law.”